Right now I'm sitting in one of the quarterly marketing seminar organised by my mentor Mal Emery.
One of the main focuses of today is guess what - Information Marketing!
This in fact is triggering this article. I thought I'd share with you what we've covered on the topic today.
The first thing we covered are the 8 advantages of building and running an Information Marketing Business.
With Mal's permission I'm going to list them for you.
8 Advantages of Information Marketing
Advantage 1 - Not a lot of manual labour is involved to build the business
I know this sounds great, and belief me, it is true. Since the whole business is build around your knowledge, it is not a matter of building it up from scratch. It is a matter of structuring the knowledge you have acquired over the years. Be it in your field of professional expertise or a hobby you have spend your spare time with doesn't really matter. All that matters that your information is of value and structured logically.
Advantage 2 - Build a million dollar business with few staff
Since you've put the knowledge you have gathered over so many years and you have found the segment within the market place that is interested and willing to buy what you've got to sell - you're pretty much set. All you need to do is put a multiple step marketing system into place and this can be run by yourself or one or two employees, especially when you're using technology to support your efforts. (Drop us a line if you need more information on what technology you need to get started. You may be surprised that you've got it all already; you may just need a little bit of help on how to use it efficiently. We're more than happy to help you along.)
Advantage 3 - Low capital - low inventory
Every business owner would have to like this. The lower the upfront financial investment the better the chances for a business to take of fast.
The real advantage is that you don't have a lot of inventory that eats up your capital. You pretty much produce what you need on demand.
In the beginning you can print the manuals yourself. You burn the DVD's at home; this is how you control your production cost best.
As you're business grows steadily you can start to outsource the production. This will give you the space to improve on your marketing and other business growth activities.
Advantage 4 - extremely low start up cost
All you need to have is a computer, an internet connection, names, email addresses and a bit of time and a bit of a plan. The first email you send to your database (the people you're sending the emails to) should inform them what your plan is and what is in it for them to stay on, what they can learn and if possible how much money they can make. A word of warning, don't sell too often, start providing valuable information first. Put offers to buy out not more often than say every 3 - 4 months.
Advantage 5 - Buyers buy repeatedly
One thing to be aware of is that people are hungry for information. This is one reason the internet has become so popular. You probably find that what ever you're looking for, your first step is to logon to one of the search engines out there. Now whilst this is fantastic, sometimes it gets quite overwhelming. Too much information not structured is available and can confuse us badly. We don't know where to start. Have you had this experience yourself?
Exactly here lies your chance. If you structure your information logically and strategically structured and above all, market it consistently, you'll find that buyers will come back over and over again. You're creating a loyal following and a reliable database.
Advantage 6 - not a lot of individual time with your best clients
I don't suggest that you shouldn't be looking after your clients. Nothing could be farther from the truth. I've been in the tourism industry for more than 20 years, and in these days you had not much option but physically keep in touch with your clients. This meant that you had to send letters make phone calls and obviously provide exceptional service for your client to come back. However, what today's technology gives the entrepreneur is the efficiency of a fully automated ways of keeping in touch with your clients regularly and consistently. You write your marketing pieces ones and you can use them over and over again. How much better can it get. There are ways of contacting your clients over the phone, without you having to call them personally, and all your client still thing and feel looked after. And yes they are, because you do keep in touch with them regularly.
Advantage 7 - very formulaic and very predictive
This in my opinion is a very important point. We're making a really important point here. If something can be based on formula and predictiveness you're pretty much sorted. One of the biggest challenges for business owners and entrepreneurs is to create a regular stream of income. What information products are giving you is the safety and security of a regular and growing income. Since everything in the information marketing is based on formulas. One of the biggest advantages of following a formula, system or if you like a recipe you can predict the outcome.
Advantage 8 - no unique experiences or knowledge
Now this might stretch your mind a little. Don't think you need any specialist knowledge to get started. All you need to know where to get the information, valuable information from. It sometimes is actually much better not to know too much about a topic. Knowing a lot about a topic can be quite deceiving. We can loose track of what is important to a beginner for instance, because we're so far ahead of them. The gap has grown too wide. This can be more of a challenge than anything else.
You don't need unique experiences or knowledge - although it helps, but anybody can start.
Need to know a bit more, send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , we're happy to give you some pointers.
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