Marketing is about understanding your client's needs and providing solutions.
Have you ever known an ‘inventor' who created the best ‘mouse trap' only to discover there was no market?
Don't fall into this trap.
First figure out what your market needs and then provide a solution.
Let me illustrate with an example:
If you operate a pharmacy is a sea side resort town, you're clients (certainly in high season) will be mainly tourists.
Tourists are more likely to come in looking for sun screen, insect repellent, hats and souvenirs. Of course some will come in looking for Panadol and prescription medication, but look at what the majority of your clients will want and cater for this.
Now in off season, you're more likely to get the locals who want more traditional chemist stuff. (And maybe not - it's all a matter of testing what works and what doesn't)
Take a look at the four quadrants below:
|
1
You understand the market's needs
You don't know if or how our solution will address these needs
|
4
You understand what the market needs
You know that you have a solution |
|
2
You have no idea of what you have to offer
You have no idea what they need
|
3
You know what you have to offer
You don't know if it solves their problems |
To be really successful in your business you need to be in Quadrant 4. You need to understand your market - what drives them, what will make them take action, and why they should come to you.
You also need to understand what your solution is and how it addresses your market's needs.
Need a bit of guidance, please send an email to: This e-mail address is being protected from spambots. You need JavaScript enabled to view it , I'm happy to give you some pointers.
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