Create a meme or elevator pitch
When someone asks you what you do, what comes out of your mouth needs to be a meme. So, what's a meme?
A marketing meme is a statement that always accomplishes four things: 
- It actively transfers specific information.
- It's immediately and obviously beneficial.
- It's self explanatory and ultra-simple.
- It's easy to replicate in someone's mind.
The generic form is something like:
I help (work with, assist, facilitate) ___________ (name the target market you want to work with) ____________ (name your solution.)
Mine is "I work with Business Owners who want a business rather than just another job. If your business won't run without you, you can't take holidays, and you're tied to it, you don't have a business, you just have another job, and you need to come and see me."
Some additional examples:
Chiropractor - "I assist people heal themselves without drugs."
Insurance - "I show people how to plan for a sound financial future while protecting themselves and their loved ones."
Dentist - "I provide healthy teeth and smiles with no pain."
Travel - "I assist people to recharge their batteries with the perfect holiday."
Problems can be great Memes
There can be one big problem when talking about your services in the form of a solution. People spend a lot more time thinking about their pain rather than solutions!
So, turn the meme around:
Chiropractor - "I assist people with nagging back problems that they've been putting up with, but just can't seem to get rid of, get back to better health."
Insurance - "I show people who are worried about how they will live when retired, put together a savings plan to ensure they are taken care of."
Tell people how to know if someone they are talking to would be a good prospect for you.
For example a chiropractor may say, "Anyone who has back or neck pain is a good prospect for me." A travel agent may say, "Anyone who looks stressed out, and says they need a holiday would be a good prospect for me."
Exercise: Create a meme for your business.
If you'd like to get some feedback on your meme, email it to me at This e-mail address is being protected from spambots. You need JavaScript enabled to view it
| < Prev | Next > |
|---|
