Use this form to track each promotion. It's only by tracking costs versus revenue and profitability that you know you're coming out ahead.
Far too many people throw money away on promotions that don't work.
Promotion name
Date when all letters sent out
Promotion name
Ad Code
People targeted
Number of letters sent
Number of responses and % of response
Number of sales
Sale Value
Price per unit .............x number of sales:....................
Less cost of fulfilment (packaging, product, freight etc.)
Less cost of Promotion or Ad
- Number of letters: x stamp/letter: ...........= $
- Printing of letters/unit:........................= $
- Envelopes:.......x number of letters: .......= $
- Stuffing envelopes (labour):................. = $
- Grabber/unit....x number of letters:.........= $
Nett profit ( or loss) on Promotion
(total Sales less cost of promotion and cost of fulfilment)
Profit/Loss per $ spent on promotion
(divide net profit/loss by cost of promotion)
Comments on the results:
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