This strategy is not complicated and doesn't take a lot of time, what it does take tough is consistency.
As you would know a relationship does need nurturing on an ongoing basis it's no different in a business context.
Are you building a strong relationship with your prospects and clients? How often do you keep in touch with them in some way? ![]()
Wendy Evans in her ground breaking book, "How to get new business in 90 days and keep for a lifetime", states that you should keep in touch with your clients at least once every 90 days.
If you kept in touch, you'd be at the top of mind with your prospects and clients. Then when they're ready to buy - they'll think of you first.
We have people who've been on our newsletter lists for years - and then suddenly they buy! I can't tell you how many times I've heard, "Rashid, I keep getting your emails and hit delete - then got one that hit the spot on that day - so I rang you".
So keep talking and following up people until they're ready to do business with you, not the other way round.
Here are some strategies for keeping in touch...
Schedule a call with each prospect at least once every 90 days.
Schedule around 3 to 4 calls per day. It's not onerous and it will achieve results for you.
If you keep getting voicemail - send them a note telling them you'll call again within another 90 days.
Find out what you're prospects and clients are interested in. Then keep on the lookout for interesting articles, newspaper clippings etc., and send them.
If you come across someone who might be of help to them, take the trouble to put them in touch.
Remember the golden rule: "People don't care how much you know, until they know how much you care".
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