If you haven't been hiding under a rock and if you have been exposed to the Internet, it is highly likely that you have come across the term "Information Marketing".
What I've found though that it often gets confused with "Internet Marketing" which is not the same at all. Internet marketing is really marketing your information or physical product online. Where I think the confusion stems from really is that a lot of information products get marketed and sold online. 
A good way of making and remembering the distinction is to realise that the internet is a marketing media, just like a newspaper, television or radio.
It may well be that you've never heard the term "information marketing" however, it is not a new concept at all. I guess rather than explaining to you what it is in theory, Here's a list of items that are information products;
- Books
- Magazines
- Workbooks
- DVD's
- Audio recordings
- etc
So you may start getting a feeling for what we're talking about.
Information marketing at its core really is sharing information with a group of people interested in the same topics.
Just pay attention on how many people are buying books on personal development, money making strategies, diets etc.
What the book author is truly doing is sharing his or her experience with the wider public for them to take advantage of what the author went through.
Look out for my next blog entry, I'll be going into more detail on why the Information Marketing game is such a lucrative business to be in.
In case you've got any questions, you can contact us by emailing to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , we're more than happy to give you some pointers.
| < Prev | Next > |
|---|
