The best chance of being successful in any business, is to find as some people call it, a hungry crowd. The late Gary Halbert referred to this as a "starving crowd" when he asked his seminar attendees on what would make a restaurant owner successful.
This is exactly what you as an information marketer need to do.
First and foremost, you need to find out what your target markets pains and sufferings are. What challenges, problems are they experiencing and what keeps them awake at night as Mal Emery, Australia's greatest emotional direct response marketer would call it.
Find out who's aggravated by the problems they're experience, because all of us are driven by two things pain or pleasure. So if you can proof to your prospect that your information product is a solution to their problem, the chances of sales are increased.
I'll give you a couple of examples. 
Lets just assume for a moment, that you've grown your business over the years only by word of mouth. You're a master at getting referrals from your clients, and you have developed a system.
I would hazard a guess that any number of people would be very interested in listening to you if you were offering a say 2 hour seminar for say $25 per attendee.
You really only need to make sure you're covering your hard cost.
At the end of the seminar you put a couple of offers to your prospects.
For example:
Offer 1) free downloadable ebook outlining all the steps of the formula
Offer 2) monthly e-newsletter at $10 per month, loaded with invaluable information on how to generate more leads for your business
Offer 3) fortnightly teleseminar over say 8 weeks for $497 per person.
You might be surprised, that if you're seminar is packed with good, valuable information, and proof of what can be achieved by following your "recipe" how many people will sign up.
However, be aware that you need to do your research first.
In case you need some pointers as to how you can get started, send an email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it , we're happy help.
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