Raise your hand if you like cold prospecting!

Okay, so most of you are firmly sitting on your hands, aren't you? ;-) 

Wouldn't you prefer clients seeking you out rather than you having to go out and prospect?  Clients who self select.  Clients who are interested in what you have to offer and how you can help solve their problems. 

Utopia maybe?  Well, there is a proven way.  Read More

By developing a targeted lead generation advertising strategy, you can have prospects come to you when they're looking for a solution, surveying the market and even ready to buy. 

Here's how it works:

Give away a free report or white paper or mini-course in return for your prospect's details.

Why a free report or mini-course?

Firstly, we all want something for nothing! ;-)  Secondly, most people don't want to shell out money unless they know that they're going to get a return.  And thirdly, they don't trust you - yet!

So by giving away free information, your prospect can get a sense of who you are and what you can do for them.

Your purpose is to educate your prospects and start building a relationship - with empathy for their problems/frustrations and desires as the foundation.

The free report provides enough helpful advice to demonstrate to prospects that they would benefit from working with you when they want what you offer.

Once this trust is established, either from the first report or later sequenced mailings and phone calls, when your prospects are ready, who do you think they'll call?

And if you hadn't noticed, you're at the receiving end of just such a campaign. ;-) 

And yes, it does work.  Not everyone who's on the list will respond immediately.  In fact, some may never respond and that's okay.  

However, people who are ready to do something will, and those are the people you should be interested in.


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