We all love to be around people who are passionate. And if you're in business you're likely to be passionate about what you do and the difference you can make in your clients' lives. But does it come through in your marketing material?
Chances are not! 
Case in point…
Greg Tan of NewLeafDesign.com.au is a truly inspirational designer. He's achieved absolutely amazing results for clients – results that have helped organisations move from relative obscurity to dominating their industry.
Talking to him live, his passion comes through loud and clear. You just "know" he lives and breathes what he does. Gets up at 3am to put design to paper when the inspiration comes.
But looking at his own marketing material and website, you'd never know this. You get no sense of what's behind the words and who Greg really is as a person. Greg's enthusiasm is infectious – you want to be around him. He shows you what your organisation could really be if only you'd redo your image and start to believe.
Greg could make a huge difference to your business, but both you and he are missing out as he doesn't have a means of effectively communicating this.
The tragedy is that there are literally millions of businesses out there that are in the same boat. Are you one of them?
Fortunately, there is a simple, inexpensive solution.
It's call Video!
Why video? Simple really… you can just be yourself – talking about what you're passionate about and how you can help people and your passion and personality will come through loud and clear.
My mate Pete Godfrey – master copywriter extraordinaire is a great example. Head over to http://www.crocodilemarketing.com/RashidKotwal and check his stuff out.
And if you feel you couldn't talk in front of a camera and get tongue tied, get someone to "interview you" by asking you some set questions that you answer to camera.
Here's one we did for a client… http://www.viddler.com/explore/rkotwal/videos/1/
And one promoting our seminars… http://www.youtube.com/watch?v=VNqYpOHEbxc
And while you're at it, ask some of your clients to tell you what wonderful results you got for them and record these too.
Here are some of ours… http://www.youtube.com/watch?v=f0tqOVCYVjc and http://www.youtube.com/watch?v=F_wWWOAHR_o
Okay, now you've got some video – what next?
Put these videos up on your website, make DVDs of them to give to potential clients, distribute them to the video sharing directories and I guarantee you'll have great results.
Rashid.
P.S. Some of you may be thinking – "I don't know how to do all this…". Well drop me a line and we can help. We have various packages that will boost both your on-line and off-line marketing so you can get more customers in the door.
| < Prev |
|---|
