We all love a good story. In fact human beings have been telling stories sitting around camp fires, huddled in caves, hiding from sabre toothed tigers since time immemorial.
So what’s this got to do with sales? Well… everything!
All great salespeople are master story tellers. They tell stories that invoke passion, intrigue and draw you in. They take you on an emotional rollercoaster, disturb you, evoke emotions of loss and fear and then show you how to overcome these using their product or service.
And as you get caught up in the story you want to buy.
Master persuaders indeed.
So when clients first come to me for advice that’s one
of the questions I ask.
“What’s your story?”
Most times I get back the plain vanilla type of response.
You know, like: “I sell an e-book,” or “I’m a consultant”, or
something like that.
All dead boring answers.
And when I finally wake up, after repeated “Are you still there Rashid” urgings from the client, I give it to him straight.
You see:
There’s no story.
There’s no intrigue.
There’s no passion that’s going to get attention.
That’s where I come in; to find “The BIG Idea” behind their story that’s going to get attention, get acted upon, and get the orders rolling in endless waves.
It doesn’t happen by accident.
This is where I spend most of my time. Working out what angle to take, delving deep to find the real story that’ll make the sale.
You see, you can’t be plain vanilla; you can’t be the same as everyone else. You’ve got to be the one thing in your prospect’s busy day that gets her attention and gets her blood pumping.
So think about what you are really selling.
No, you’re not selling an e-book on how to get your baby to sleep.
You’re selling peaceful nights, a healthy parent and child; you’re selling the feeling of waking up in the morning feeling refreshed, alive, and fully awake after a good night’s sleep.
And you tell your story in an emotionally charged way that immediately connects with your prospect.
So what’s your story?
Dig deep and find out what your prospects really want. And then deliver your message in an emotionally charged way.
Be different from the rest. Be exciting, stimulating, to take your message beyond the plain vanilla flooding the market.
That’s how you get attention. That’s how you get the sale. And that’s how ultimately you’re going to get rich.
Now some of you are going to be naturally good at this, but if you’re not, you now have the opportunity to learn from one of the best…
His name is Pete Godfrey, the master copywriter used by many of Australia’s savviest entrepreneurs. They call him the Wizard of Words, and when you see his stuff, when you see him speak, you’ll know exactly why.
Pete is holding a series of small, intensely private workshop around Australia on the subject of writing Sales Letters that sell.
If you’ve ever sweated over an ad, taken ages to complete a simple letter; or you’re a pro copywriter now but you want to really ramp up your productivity, if you’re a business owner who wants to know how to create sales letters that sell, then you need to take your seat at his upcoming Sales Letter Writing Workshops.
I’ve already bought my ticket.
Trust I’ll see you there.
Click on the link below and see why I’m so excited, and why you need to claim your seat now. This is just too good to miss.
There is no one better in this country to teach you how to write powerful ads and letters that sell.
See for yourself.
Rashid.
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